In Las Vegas, the Hard Rock Hotel and Casino is where the cool kids sin the most. Everything about the place - from its guitar-shaped sign to its Mexican restaurant, the Pink Taco - oozes sex and rock and roll. Pull up to the Hard Rock's entrance and you'll hear Guns n' Roses' Paradise City - ... or some other favorite. Inside, hundreds of beautiful women sip cocktails at the circular bar, stack chips at the piano-shaped roulette tables, shake their asses at Baby's nightclub and groove to live music in the Joint. Upstairs, the hotel room doorknob signs read 'I hear you knockin', but you can't come in'. Then there are the women who work at the place. Subscribing to the theory that the prettier the help, the happier the patrons, Hard Rock entrepreneur Peter Morton has hired NBA dancers, homecoming queens and aspiring actresses to sling drinks. Like every casino in Vegas, the Hard Rock boasts its share of sugar daddies. But here they're high rollers.

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