“Every night is a great bar or party night at the University of Wisconsin-Madison!” says Sydney Max, a petite advertising major. We met the voluptuous blonde at a casting call back in her hometown of Chicago in 2009. Brown-eyed Sydney is very active and does everything possible to keep her body fit and toned. Why would our Coed of the Week for February 11, 2010 be so focused on exercise instead of studying? She says it’ll help her land any career she wants because sex does sell. “Think about the Axe commercials,” says Sydney. “Want girls crawling all over you? Then you’re going to buy their products!” We’ll buy anything this gorgeous advertising coed sells us.