It’s beauty meets beast for Texas bull rider Denise Luna. No one believes Denise when she says she rides bulls for a living. At 5'6" and 120 pounds, she’s hardly the person you’d picture atop a rampaging 2000-pound animal. The sport’s fourth best female in the world, Luna models for Wrangler Jeans and Double H boots and touts Miller Lite beer in commercials. “I’m out to prove that women can be sexy and beautiful as well as rough and rugged.”