“I started out in advertising,” says Jayme Knightly, a coed at the University of South Carolina. “I love getting creative with words and mass communication is so dynamic. You can present a message or a product many different ways.” Jayme’s message has changed gears since she began her studies at USC. The blonde with the dark blue eyes has always been a gym rat and felt that working within health and fitness was her real desire. “The exercise science program was a great way to get an education in something I’m passionate about,” says our voluptuous Coed of the Week for October 27, 2011. “I’m a member of the Bodybuilding and Fitness Club, played tennis, and competed in the annual strength meet and the Miss USC Fitness competition.” Sounds to us like Miss Knightly has found her true calling.